![]() ![]() One thing is certain: video is here to stay. There have been several experiments worldwide with live online concerts over the past couple of years, with many benefits including pandemic safety control and reduced travel, more exposure for lesser-known acts, and often a higher capacity for more people to watch live. But live streaming might provide artists with an alternative. ![]() Westlife plays “My Love” and “Seasons in the Sun”, taking viewers back in time.īeing at a live concert with others is an unforgettable experience, and one that everyone hopes returns soon. They are just two of the features available during live streams, along with lucky draws, reservations, and a lot more. The concert reached its climax when the band sang a popular Chinese song called “The Road to Ordinary”.īut the concert wasn’t just a one-way communication. Fans opened their location function within Weixin to show the band where they were, and many viewers sent digital gifts to the band through the platform to show their appreciation. ![]() The 100-minute show saw the band play all their popular songs like “My Love,” “Uptown Girl,” and “Seasons in the Sun”, captivating the audience. Westlife’s China-focused concert struck a chord in the country. Weixin Channels Shows Potential of User Participation It’s one of the biggest benefits of Channels because it gives users a direct way to discover new accounts.Ĭlicking the post link in Weixin Moments directs users to Westlife’s official account on Weixin Channels. People shared the trailer to the show and other videos, which contained direct links to Westlife’s own Weixin Channel. After announcing the concert on December 12, news went viral on Weixin Moments, Weixin’s newsfeed. Weixin Channels’ connection to the Weixin app meant that news could spread quickly. Legendary Irish band Westlife holds its first-ever online concert through Weixin Channels from 8,153km away in London.įor many Chinese born in the 1980s and 1990s, Westlife's songs were often their first interaction with European and American music and became a soundtrack to unforgettable moments in their early lives. Her team has planned a series of activities in addition to Westlife’s concert, which will see more global celebrities engage with Weixin Channels. “ Weixin Channels can be a connector of cultures by leveraging on Weixin’s open platform and the creators’ ecosystem,” said Juliet Zhu, Weixin's Head of Marketing. It demonstrated the promise of live concerts held online, particularly during the pandemic when many artists are unable to play to live, in-person audiences. The event was a success for Weixin Channels, a video and livestreaming platform within Weixin that connects brands and creators with more than 1.2 billion Weixin users (the international version of Weixin is known as WeChat). One comment, saying the show provoked warm feelings of nostalgia from his youth, was liked more than 67,000 times. People in China were buzzing this weekend after Westlife, the boy band from Ireland that produced hit songs in the late 1990s, live streamed a concert that drew nearly 28 million live viewers on Weixin Channels. The concert, physically held in London, generated more than 160 million likes. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |